avatar Later Review

Later excels in social media scheduling and analytics. Offers multi-platform support and visual content planning. Could improve on pricing flexibility and advanced reporting features for larger businesses.

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What we love:

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Analytics and Reporting

Comprehensive analytics with customizable reports, though some users may want more advanced features.

8/10

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Collaboration and Workflow Management

Strong team collaboration features, including approval workflows and shared asset libraries.

8/10

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Content Scheduling

Excellent scheduling features across platforms, with visual calendar and customizable posting options.

9/10

Content Scheduling Review

I've been using Later's Content Scheduling feature for a few months now, and I'm impressed with its efficiency. The visual calendar makes it easy to plan and organize my social media posts across multiple platforms.

The drag-and-drop interface is intuitive, allowing me to quickly rearrange posts as needed. I particularly appreciate the Best Time to Post feature, which helps me maximize engagement by suggesting optimal posting times.

The ability to preview how my content will look on different platforms before scheduling is a game-changer. It saves me from potential formatting issues and ensures a consistent brand image.

While the bulk upload feature is handy, I sometimes find it a bit clunky when dealing with large amounts of content. Overall, though, Later's Content Scheduling has streamlined my social media management process, saving me time and helping me maintain a consistent online presence.

Social Listening and Monitoring Review

As a social media manager, I've found Later's Social Listening and Monitoring features to be incredibly valuable. The platform allows me to keep a pulse on brand mentions and relevant conversations across various social networks.

I appreciate the ability to track specific keywords, hashtags, and competitors. The real-time alerts help me stay on top of emerging trends and potential issues. The sentiment analysis is particularly useful for gauging public opinion about our brand.

The user-friendly dashboard makes it easy to visualize data and generate reports. However, I've noticed that the coverage of some niche platforms could be more comprehensive.

Overall, Later's social listening tools have significantly improved our responsiveness and helped shape our content strategy. While there's room for improvement, it's become an essential part of our social media toolkit, providing actionable insights that drive engagement and brand growth.

Collaboration and Workflow Management Review

As a social media manager, I've found Later's Collaboration and Workflow Management features to be a game-changer for my team. The ability to assign roles and permissions ensures everyone has the right level of access, streamlining our workflow.

I love the calendar view, which allows us to visualize our content strategy across multiple platforms. The approval process is seamless, making it easy to get sign-off from clients or team leads before posting.

The comment feature facilitates communication within the platform, reducing the need for separate email threads. However, I wish there was an option for in-app notifications for new comments or mentions.

Overall, Later has significantly improved our team's efficiency and coordination. While there's room for minor improvements, it's become an indispensable tool in our social media management arsenal.

Engagement Management Review

As a social media manager, I've found Later's Engagement Management feature to be a game-changer. It streamlines my workflow by allowing me to respond to comments and direct messages across multiple platforms from one central dashboard.

The interface is intuitive, making it easy to sort and prioritize interactions. I appreciate the ability to filter comments by keywords, which helps me quickly address urgent matters or potential PR issues.

One standout feature is the saved replies function, which saves me time when responding to common queries. The analytics component also provides valuable insights into engagement trends, helping me refine my content strategy.

However, I've noticed occasional delays in syncing with some platforms, which can be frustrating during time-sensitive situations. Despite this minor drawback, Later's Engagement Management tool has significantly improved my efficiency and responsiveness in managing social media accounts.

Analytics and Reporting Review

As a social media manager, I find Later's Analytics and Reporting features incredibly valuable. The platform provides comprehensive insights into my Instagram, Facebook, and Twitter performance, helping me make data-driven decisions.

I particularly appreciate the visual representation of engagement rates, follower growth, and best posting times. The ability to track hashtag performance has significantly improved my content strategy. Later's "Best Time to Post" feature has been a game-changer, optimizing my posting schedule for maximum reach.

However, I wish the reporting was more customizable, allowing me to create tailored reports for clients. Additionally, the lack of TikTok analytics is a drawback as the platform grows in popularity.

Overall, Later's Analytics and Reporting functionality has streamlined my workflow and improved my social media performance. While there's room for improvement, it remains an essential tool in my digital marketing arsenal.

Basics

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Multi-platform posting
Ability to post content across multiple social media platforms simultaneously
Content scheduling
Scheduling posts in advance for optimal timing
Engagement management
Centralized inbox for managing comments, messages, and mentions
Content calendar
Visual planning tool for organizing and viewing upcoming posts
Mobile app
Mobile application for on-the-go social media management
User roles and permissions
Customizable access levels and permissions for team members

Advanced

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Analytics and reporting
Detailed insights on post performance, engagement, and audience demographics
Social listening
Monitoring brand mentions, keywords, and industry trends across social platforms
Team collaboration
Tools for multiple team members to work together on social media management
Automated posting
AI-driven content suggestions and automatic posting based on best times
Competitor analysis
Tools to track and compare performance against competitors
Influencer management
Features for identifying, tracking, and collaborating with influencers

Support

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Phone support
Direct telephone support for customer inquiries and issue resolution
Email support
Support via email for non-urgent queries and detailed explanations
Chat support
Real-time chat support for quick problem-solving and guidance
24/7 support
Round-the-clock customer support availability
Customer service integration
Integration with customer service tools for efficient issue resolution
Social CRM
Customer relationship management features specific to social media interactions

Technical

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API integration
Ability to integrate with other marketing and business tools via API
Custom reporting
Ability to create and customize reports based on specific KPIs
Approval workflows
Process for content review and approval before publishing
Social media compliance
Tools to ensure posts comply with industry regulations and platform policies
Ad campaign management
Tools for creating, managing, and analyzing social media ad campaigns
Hashtag tracking
Monitoring and analyzing hashtag performance and trends

Best for company size?

Small Business 8/10
Mid-sized Business 6/10
Large business 3/10

Industry Focus

Social Media Marketing 9/10
Digital Marketing 8/10
E-commerce 7/10
Influencer Marketing 7/10
Small Business 6/10